Retail concept & POSM | Singapore
Arkopharma, a leading French pharmaceutical laboratory specialised in the area of phytotherapy, natural medicine and dietary supplements, recently expanded to Singapore by introducing their range in more than 50 Watson’s island wide. ielo design developed and ongoing partnership with the brand to develop various POSM and communication elements: top shelves, backwalls, counter displays, gift sets and leaflets. Each elements was designed with the Arkphopharma brand identity in mind, while still strongly highlighting individual products’ benefits and newness appeal, for a catchy and engaging experience.
- Marketing tools
- Creative concept
- In-store activation
- Brand communication