New brand identity and marketing tool I Global
BBGR needed a new in-store identity for its marketing tools. The new identity was envisioned to be simple, eye-catching and convincing, while encapsulating the French heritage visually. The new marketing tools had a standardised, clean template which further made the logo stand out. Implementing this new look and feel across eyewear stores was straightforward and a full suite of communication tools were created so each store could select their assets based on specific requirements and budgets.
- In-store identity creation
- POSM design
- In-Store Communication