Confectionery store tender I Hong Kong International Airport
CDFL is a joint venture between China Duty Free Group and Lagardère Travel Retail. Both companies have a proven background and established reputation in the world travel retail industry. ielo design was tasked by CDFL to design 8 stores (818 sqm) for the Hong Kong International Airport confectionery tender. The tender proposal aimed at showcasing the large variety of brands in the company’s portfolio, highlighting its exclusive counters such as Valrhona or Dylan's candy shop while creating a vibrant, experiential and colourful store environment. ielo design created a playful box and tender book to present the tender offer to HKIA authorities, including virtual reality immersion into the stores.
- Store design
- In store communication
- Brand experience
- Tender book design and production