Marketing tools for new product launch I APAC
Essilor launched a new product under the Crizal Portfolio and required a clear B2B and in-store communication strategy. The new product optimises night time driving by reducing glares and reflections. ielo developed both B2B and B2C concepts for Essilor, making sure the key messages flow across the stakeholders seamlessly. In-store communications were developed for multiple touchpoints to capture the shopper repeatedly to drive product awareness and knowledge.
- Shopper understanding
- Interactive POSM design
- In-Store Communication