Category concept in-store I Malaysia
Galderma is an international dermatology company dedicated to innovating skin disease solutions & aesthetic & corrective products. Watsons stores offer personal care items, pharmacies, health & beauty products, toiletries and more. ielo design was tasked to create innovative displays for Galderma products. The agency came up with a regional in-store campaign and its direct application through a gondola design customized for Watsons Malaysia. The design aims at enhancing the full sensitive skin category while ensuring education and testing for the final shoppers.
- Shopper understanding
- Brand experience
- Product merchandising display