Lagardere Travel Retail - Relay New Concept
4 Stores I Hong Kong International Airport
Ielo design was tasked to modernize the Relay concept, with its iconic red façade to be more welcoming and disruptive. The design should also be backed by a strong overarching concept story to link the four stores in Hong Kong Airport. ielo design has developed the concept story, layouts and 3D visualizations for the tender as well as all necessary drawings for the actual store production.
- In-store audit
- Retail creative concept
- In-Store Communication
- Brand experience