Lagardere Travel Retail
Discover Stores I Singapore Changi airport
Lagardere Travel Retail ASPAC operates more than 140 outlets, partnering with airports across Australia, China, Hong Kong, India, Malaysia, New Caledonia, New Zealand and Singapore. Discover is a unique souvenir store concept that recreates a sense of the local culture within each outlet. The concept offers travellers an experiential playground, where they can find authentic, high quality and affordable gifts and souvenirs. ielo design assisted Lagardere TR to design 6 stores in Changi airport (Terminals 1,2 and 3).
- In-store immersion & recommendations
- Store design
- In-store communication
- Brand experience