Arkopharma, a leading French pharmaceutical laboratory specialized in phytotherapy, natural medicine and dietary supplements, recently expanded to Singapore by introducing their range in more than 50 Watson’s islandwide. ielo design built an ongoing partnership with the brand to develop various POSM and communication elements: top shelves, backwalls, counter displays, gift sets and leaflets. Each element was designed with the Arkopharma brand identity in mind, while still strongly highlighting individual products’ benefits and newness appeal, for a catchy and engaging experience.