Lagardère Travel Retail ASPAC operates more than 140 outlets, partnering with airports across Australia, China, Hong Kong, India, Malaysia, New Caledonia, New Zealand and Singapore. ielo design worked with Lagardère Travel Retail to develop a new store concept, offering a one-stop shopping experience that taps into the rising demand for Asian & Local Packaged Food Delights. Building on Singapore’s deeply rooted food culture, the concept entices travellers with a marketplace that creates a local sense of place. ielo design created the full identity for this new brand, from naming & logo to Visual Identity System & in-store graphics, as well as the retail concept. A dynamic, vibrant and fresh look for a unique product offer.