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Optical Brochure 
& POSM | Global



Eye-catching tools for eyewear stores worldwide.

BBGR needed a new in-store identity for its marketing tools. The new identity was envisioned to be simple, eye-catching and convincing, while encapsulating the French heritage visually. The new marketing tools had a standardized, clean template which further made the logo stand out. To implement this new look and feel across eyewear stores, a full suite of communication tools was created so that each store could select their consistent assets based on specific requirements and budgets.


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