Established and based in Singapore, Food Fresh is a wholesale manufacturer and business-to-business (B2B) supplier of ready-to-serve artisan cakes, pastry and bakery products, gelato and sorbet to an ever-growing network of food service clients in the HoReCa channel.

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As part of the group’s effort to develop a strong portfolio of in-house brands, ielo conceptualized and designed Bel Épi, a brand offering B2B customers quality bakery products, rooted in traditional bread-making heritage. From the brand naming and story to the logo, visual identity system and packaging, ielo design created a welcoming and homely identity, featuring the emblem of the brand, an iconic wheat cob – “Épi” in French