Food Fresh I Brioche King | Singapore & SEA

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Food Fresh I Brioche King | Singapore & SEA

A delicious brioche for you – anytime, anywhere.

BRAND IDENTITY

BRAND STORY

VISUAL IDENTITY SYSTEM

LOGO & PACKAGING 

DESIGN

Established and based in Singapore, Food Fresh is a wholesale manufacturer and business-to-business (B2B) supplier of ready-to-serve artisan cakes, pastry and bakery products, gelato and sorbet to an ever-growing network of food service clients in the HoReCa channel.

As part of the group’s effort to develop a strong portfolio of in-house brands, ielo conceptualized and designed Brioche King, an approachable brand offering B2B customers quality Brioche products, to delight their end customers. The excellence of the brand is captured through a Chinese character integrated within the name of the brand – it signifies “King” and creates an iconic brand mark.