CDFG I Duty Free Stores Multi-Categories I Hangzhou Airport, China
STORE CONCEPT I IN-STORE AUDIT I BRAND EXPERIENCE I CREATIVE RETAIL CONCEPT
A consistent immersion in the enchanting,
dreamy and incredibly advanced
atmosphere of Hangzhou.
CDFG tasked us to come up with an innovative & experiential design for their stores in the international terminal in Hangzhou Airport. These 7 duty free stores (Perfumes & cosmetics, Liquors and tobacco, Fashion & apparels and Confectionery) are experiential spaces with exciting customer touchpoints along the way to offer retail experiences that are stimulating, interactive and memorable. The store design immerses travellers in the enchanting, dreamy, and also incredibly advanced atmosphere of Hangzhou with digital screens, adding the technology part and a sense of soft movement. The paved Hangzhou streets inspired us to create a flow and a journey through each store with a strong sense of place, featuring fixtures that echo traditional architecture and landmarks.