Lagardère Travel Retail
Confectionery Tender | Hong Kong International Airport
STORE DESIGN I BRAND EXPERIENCE I CREATIVE RETAIL CONCEPT I TENDER BOOK
Creating a consistent confectionery experience in Hong Kong International Airport, showcased through a disruptive tender book experience.
Lagardère Travel Retail ASPAC operates more than 140 outlets, partnering with airports across Australia, China, Hong Kong, India, Malaysia, New Caledonia, New Zealand and Singapore.
ielo design assisted Lagardère TR in the tender process for the Confectionery Category in Hong Kong International Airport, creating a consistent experience across stores and integrating various concepts (e.g. So Chocolate, La Maison du Chocolat) and brands. To showcase this concept, ielo design imagined a memorable tender book, incorporating disruptive Virtual Reality features to fully immerse into the experience.