We loved helping to create a community of passionate
customers, and enhancing their experience!
STORE
DESIGN
IN-STORE
COMMUNICATION
CUSTOMER
EXPERIENCE
Decathlon is the largest sporting goods retailer in the world and opened 6 stores in Singapore during the last 2 years. ielo design assisted Decathlon to design different areas in each outlet helping the brand to gather the Decathlon community and improving the customers’ experience, while keeping a consistent identity and look and feel across all outlets.