Decathlon is the largest sporting goods retailer in the world and has 5 "Experience" and 9 "Click & Collect" stores in Singapore. Ensuring convenience for their customers, "Click & Collect" stores enable customers to shop a curated range of products in store, while offering access to the full range of products via online orders, which will be vailable for collection in 2 hours.

 

Our team at ielo design collaborated with Decathlon in designing their latest "Click & Collect" store at Westgate with an enhanced concept. We featured digital elements and lifestyle displays of products available exclusively through online orders, reminding shoppers of convenient alternative shopping platforms with a wider variety. At the same time, these interactive elements also helped engage and guide shoppers through their customer journey. This not only helped drive Decathlon app usage, but also encouraged customers to enjoy a truly omnichannel & physical shopping experience!