Lagardère Travel Retail | Discover Souvenir Store | Changi airport, Singapore

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Lagardère Travel Retail | Discover Souvenir Store | Changi airport, Singapore

An experiential and ever-evolving souvenir store, where travellers can immerse in an engaging, uniquely Singapore experience.

IN-STORE COMMUNICATION

& AUDIT

STORE DESIGN

IN-STORE IMMERSION &

RECOMMENDATIONS

BRAND EXPERIENCE

Lagardère Travel Retail ASPAC operates more than 140 outlets, partnering with airports across Australia, China, Hong Kong, India, Malaysia, New Caledonia, New Zealand and Singapore. Discover is a unique souvenir store concept that recreates a sense of the local culture within each outlet. The concept offers travellers an experiential playground, where they can find authentic, high quality and affordable gifts and souvenirs. ielo design assisted Lagardère TR to design 7 stores in Changi airport (Terminals 1, 2, 3 and 4), making the concept evolve to always remain exciting, innovative, and relevant for tourists and locals alike.