Essilor | POSM & Demo tool Design I SEA region

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Essilor | POSM & Demo tool Design I SEA region

Engaging shoppers and injecting fun into technical lens testing tools in optical stores.

IN-STORE

COMMUNICATION

DESIGN

DEVELOPMENT

BRAND

EXPERIENCE

CREATIVE 

CONCEPT

How to engage shoppers and inject fun to a technical lens testing tool in optical stores? This was the challenge we had to solve for Essilor, the world leader in ophthalmic optics and a key player in visual health. ielo design came up with playful, user-friendly and informative demo tools for various brands and products, while respecting the space constraints in overcrowded optical stores.