POSM & Demo tool Design I SEA region
IN-STORE COMMUNICATION I DESIGN DEVELOPMENT I BRAND EXPERIENCE I CREATIVE CONCEPT
Engaging shoppers and injecting fun into technical lens testing tools in optical stores.
How to engage shoppers and inject fun to a technical lens testing tool in optical stores? This was the challenge we had to solve for Essilor, the world leader in ophthalmic optics and a key player in visual health. ielo design came up with playful, user-friendly and informative demo tools for various brands and products, while respecting the space constraints in overcrowded optical stores.