Did you know that by 2050, half of the world’s population could be myopic? Essilor, the world leader in ophthalmic optics and a key player in visual health, has long been engaged in the fight against the myopia epidemic. As part of their efforts, ielo design helped to create an engaging booth and several user-friendly and informative communication assets dedicated towards raising awareness on myopia for the Asia Pacific Optometric Congress (APOC) 2019 in Manila