EVF Vending Machine | Singapore
CREATIVE CONCEPT I CUSTOMER EXPERIENCE I GRAPHIC DESIGN I PHILANTHROPY
Design for a cause: a playful, engaging vending machine to distribute reading glasses to migrant workers in Singapore.
EssilorLuxottica, the world leader in Vision Care and Optical Industry, is committed to bringing good vision to people all over the world, including underserved communities.
Our team at ielo design embarked on a philanthropic partnership with the group’s Vision Foundation team, to give access to good vision to migrant workers in Singapore. Together with other partners, our team volunteered to create a complete experience, including a vending machine distributing free reading glasses, located in Migrant Workers’ Centres. The objective of the corner is to reach all communities, even in times of COVID-19, and to create a fun and engaging experience that would brighten the workers’ day and improve their well-being on a daily basis.