Fei Fah | Shop-in-Shop | Changi Airport, Singapore

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Plants

Fei Fah I Shop-in-Shop

| Changi airport, Singapore

Building on the brand’s heritage and iconic products to stand

out in their environment.

SHOP-IN-SHOP

DESIGN

IN-STORE

COMMUNICATION

BRAND 

EXPERIENCE

RETAIL

CONCEPT

A homegrown Singaporean brand offering external analgesics and health supplements, Fei Fah takes pride and strength in their heritage to offer top quality and differentiated products to their international audience, with top selling products such as Crocodile Oil or Bee Venom products.

ielo design partnered with Fei Fah to develop a new design concept for their brand corner in Discover Changi Terminal 1, creating an experience rooted in their heritage yet able to make the brand stand out in the environment.