Frangrance | Local Food Store | Singapore

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Fragrance I Local food store | Changi airport, Singapore.

Bringing to life the heritage behind a beloved

Singaporean brand, in a revamped store concept.

CREATIVE  CONCEPT

BRAND EXPERIENCE

RETAIL CONCEPT

IN-STORE

COMMUNICATION

DESIGN

DEVELOPMENT

Fragrance, founded in Singapore in 1969 with a first bak kwa stall opened by Madam Ong, proudly carries on the tradition with their iconic barbecued meat and snacks. We partnered with this beloved homegrown brand to revamp their retail concept in Changi airport, and successfully opened two stores in Terminal 1 and Terminal 3. The new concept builds on the rich history of the brand and its iconic, recognizable features, while injecting modern and emotional elements to further engage shoppers!