Fragrance I Local food store | Changi airport, Singapore.
CREATIVE CONCEPT I BRAND EXPERIENCE I RETAIL CONCEPT I IN-STORE COMMUNICATION I DESIGN DEVELOPMENT
Bringing to life the heritage behind a beloved
Singaporean brand, in a revamped store concept.
Fragrance, founded in Singapore in 1969 with a first bak kwa stall opened by Madam Ong, proudly carries on the tradition with their iconic barbecued meat and snacks. We partnered with this beloved homegrown brand to revamp their retail concept in Changi airport, and successfully opened two stores in Terminal 1 and Terminal 3. The new concept builds on the rich history of the brand and its iconic, recognizable features, while injecting modern and emotional elements to further engage shoppers!