Essilor + Frames & Lenses I Optical store design | Singapore
Essilor + Frames & Lenses I Optical store design | Singapore
An interactive Crizal experience across the
customer journey touchpoints.
RETAIL DESIGN
BRAND
EXPERIENCE
IN-STORE
COMMUNICATION
IN-STORE AUDIT
Essilor, worldwide leader for lenses had the opportunity to partner with Frames & Lenses store in the newly renovated Tiong Bahru mall in Singapore, to promote some of its key Crizal products. ielo design was tasked by Essilor to create a full Crizal branded experience, to conceptualize some touchpoints in the new store and to push the interactivity with the final customers in-store.
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