Essilor + Frames & Lenses
Optical store design | Singapore
IN-STORE AUDIT I BRAND EXPERIENCE I RETAIL DESIGN I IN-STORE COMMUNICATION
An interactive Crizal experience across the customer journey touchpoints.
Essilor, worldwide leader for lenses had the opportunity to partner with Frames & Lenses store in the newly renovated Tiong Bahru mall in Singapore, to promote some of its key Crizal products. ielo design was tasked by Essilor to create a full Crizal branded experience, to conceptualize some touchpoints in the new store and to push the interactivity with the final customers in-store.