Essilor + Frames & Lenses I Optical store design | Singapore

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Essilor + Frames & Lenses I Optical store design | Singapore

An interactive Crizal experience across the

customer journey touchpoints.

RETAIL DESIGN

BRAND

EXPERIENCE

IN-STORE

COMMUNICATION

IN-STORE AUDIT

Essilor, worldwide leader for lenses had the opportunity to partner with Frames & Lenses store in the newly renovated Tiong Bahru mall in Singapore, to promote some of its key Crizal products. ielo design was tasked by Essilor to create a full Crizal branded experience, to conceptualize some touchpoints in the new store and to push the interactivity with the final customers in-store.

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