Established and based in Singapore, Food Fresh is a wholesale manufacturer and business-to-business (B2B) supplier of ready-to-serve artisan cakes, pastry and bakery products, gelato and sorbet to an ever-growing network of food service clients in the HoReCa channel.

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To strengthen and develop their gelato and sorbet in-house brand, ielo conceptualized and designed the Frozen Wonders brand: brand naming and story, logo, visual identity system and packaging. Frozen Wonders draws ice-cream lovers into a whimsical world of iced fantasy, and the logo, colours and packaging were created to be dynamic and playful, with the recognizable W becoming an iconic brand mark.