Havaianas I Shop in Shop concept I Singapore

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Sandy Beach

Havaianas I Shop in Shop concept I Singapore

A slice of Brazilian fun, vibrant and spontaneous way of life,

in the heart of Changi airport.

RETAIL CONCEPT

SHOP IN SHOP DESIGN

BRAND EXPERIENCE

Havaianas embodies Brazil’s fun, vibrant and spontaneous way of life. ielo design was tasked by Havaianas to develop a well-thought and engaging Pop-Up shop-in-shop in Changi Terminal 4. The experience is compact and attractive, with elements such as the vibrant “Havaianas trophy”, baskets, bold visuals and a floor sticker emulating sea and sand, that also offers a space-efficient display of the offer.