Fashion store | Singapore & China
SHOPPER UNDERSTANDING I IN-STORE AUDIT & COMMUNICATION I BRAND EXPERIENCE I STORE DESIGN
A modern, minimalistic and optimized store concept, fit for discerning modern shoppers.
With over 20 stores island-wide today, Helen is a well-recognised fashion accessories powerhouse that carries a wide range of accessories for women. Helen aims to offer the finest fashion and shopping experience to their customers. ielo design assisted Helen in rejuvenating its brand image by introducing a new modern and minimalistic store concept while creating new displays to showcase collections more efficiently.