Helen Accessories I Fashion store | Singapore & China
BRAND EXPERIENCE
IN-STORE AUDIT
& COMMUNICATION
SHOPPER
UNDERSTANDING
A modern, minimalistic and optimized store concept, fit for discerning modern shoppers.
STORE DESIGN
With over 20 stores island-wide today, Helen is a well-recognised fashion accessories powerhouse that carries a wide range of accessories for women. Helen aims to offer the finest fashion and shopping experience to their customers. ielo design assisted Helen in rejuvenating its brand image by introducing a new modern and minimalistic store concept while creating new displays to showcase collections more efficiently.