Helen Accessories I Fashion store | Singapore & China

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Helen Accessories I Fashion store | Singapore & China

BRAND EXPERIENCE

IN-STORE AUDIT

& COMMUNICATION

SHOPPER 

UNDERSTANDING

A modern, minimalistic and optimized store concept, fit for discerning modern shoppers.

STORE DESIGN

With over 20 stores island-wide today, Helen is a well-recognised fashion accessories powerhouse that carries a wide range of accessories for women. Helen aims to offer the finest fashion and shopping experience to their customers. ielo design assisted Helen in rejuvenating its brand image by introducing a new modern and minimalistic store concept while creating new displays to showcase collections more efficiently.