International French School, Singapore (IFS)
Advertising Campaign| Singapore
B2C COMMUNICATION I ADVERTISING CAMPAIGN I CREATIVE CONCEPT I BRAND IMMERSION
Engaging advertising posters, displayed in bus stops across Singapore and conveying the outstanding learning experience offered by IFS.
International French School, Singapore (IFS) aimed to communicate across Singapore about the outstanding and international learning experiences offered. Although keeping their French DNA as the core of their education, the school caters to students of all horizons.
Our team at ielo design was tasked by IFS to create a series of posters for their recurring Annual Bus Advertising Campaign. We created several posters, representing IFS's students from different cultures and backgrounds, to show the impact of learning: Learn with Passion, Learn Together and Learn & Create.
The creative concept, blending captivating black and white visuals with a 'French touch' of colors, demonstrated its compelling presence at strategic bus stops across Singapore for 2 6 consecutive weeks, in collaboration with IFS sponsor, JCDecaux.