International French School, Singapore (IFS)
Advertising Campaign| Singapore
B2C COMMUNICATION I ADVERTISING CAMPAIGN I CREATIVE CONCEPT I BRAND IMMERSION
Engaging advertising posters, displayed in bus stops across Singapore and conveying the outstanding learning experience offered by IFS.
International French School, Singapore (IFS) wishes to communicate broadly across Singapore about the outstanding and international learning experiences offered. Keeping their French DNA as the core of their education, the school however caters to students of all horizons.
ielo design wad tasked by IFS to create a series of posters for their recurring Annual Bus Advertising Campaign. ielo design created several posters, all portraying children in different settings, to show the impact of learning: Learn with Passion, Learn Together and Learn & Create.
The creative concept, which combines striking black and white visuals with a "French touch" through colours, showed its stopping power in strategic bus stops all around Singapore for 6 consecutive weeks, in partnership with IFS Sponsor, JCDecaux.