POSM & Shop in Shop retail concept | Global
AUDIT & SHOPPER UNDERSTANDING I IN-STORE COMMUNICATION I POSM DESIGN SHOP IN SHOP DESIGN
A compact and striking concept to promote the benefits of Kodak lenses in optical stores.
Kodak Lens represents the continuation of Kodak’s legendary tradition of imaging expertise through advanced optical digital technology.
When Kodak Lens was faced with the realization that lenses are often upstaged by frames in optical stores, the brand tasked ielo design to create a unique, memorable, visual and physical in-store consumer shopper experience for Kodak Lens, promoting the benefits of the products associated with vision enhancement and focusing on the brand’s colour positioning. The concept developed is attractive, adaptable and modular, thanks to an ultra-mobile tower design. Compact and space-efficient, this concept is visually striking, stands out in any optical space, and by associating the lenses with shopper profiles, is highly customer-centric, informative and relevant.