Founded by George Eastman in 1888, Kodak became an iconic brand in the photographic market and beyond, branching out to include optical products as well. Following markets such as China and Africa securing both the Frame and Lens licenses for Kodak, ielo design was tasked to develop a brand new store concept to create a fully branded Kodak Eyewear Store experience. Immersed in an attractive vintage yet modern environment, inspired by classic NYC look & feel, shoppers are taken along a journey of discovery, from discovering which lenses fit their needs at the engaging lens bar to trying on frames in a trendy yet informative environment. The concept can be scaled up or down to fit the location and shopper needs.