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Owndays EyeShield


A relatable and effective product launch campaign, to introduce an innovative spectacle lens to young, urban dwellers across optical stores in Asia.

Owndays is an international optical retail company, with a strong network across Asian cities.


Our team at ielo design developed a campaign to promote the launch of a new optical lens product in Owndays stores. The lens, named EyeShield, was a relevant hybrid of blue-light protection and glare reduction, perfectly suited for young urban dwellers with a need to manage omnipresent light and protect their eyes adequately.


We took it one step further, creating a relatable and interactive campaign concept which showcased the round-the-clock protection offered by the lens. Additionally, we developed a full suite of communication and demonstration tools for the store teams to use.

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