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Owndays EyeShield


A relatable and effective product launch campaign, to introduce an innovative spectacle lens to young, urban dwellers across optical stores in Asia.

Owndays is an international optical retail company, with a strong network across Asian cities.

ielo design developed a campaign to promote the launch of a new optical lens product in Owndays stores. The lens, named EyeShield, was a relevant hybrid of blue-light protection and glare reduction, perfectly suited for young urban dwellers with a need to manage omnipresent light and protect their eyes adequately.


Further to creating a relatable campaign concept, showcasing the round-the-clock protection offered by the lens, a full suite of communication and demonstration tools was developed for the store teams to leverage on.

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