Positive Design I Brand Identity & marketing collaterals | Asia Pacific

A refreshed modern identity bringing out the core expertise of the brand – Production, Innovation & Sustainability






Established in 1990 in Singapore, Positive Design specializes in retail interior design for international brands and manages global projects in local markets and travel retail.


In celebration of their 30th anniversary, Positive Design worked together with ielo design to introduce a rejuvenated brand identity. The new identity built around their three core expertise – Production, Innovation & Sustainability – retains iconic elements while injecting a touch of modernity and dynamism.  Materials and textures are given the spotlight, providing insight into the work that Positive Design does while maintaining a premium and professional image