Lagardère Travel Retail
Relay New Book Store & Souvenir Concept I HKIA
IN-STORE AUDIT I RETAIL CREATIVE CONCEPT I IN-STORE COMMUNICATION I DESIGN DEVELOPMENT I BRAND EXPERIENCE
A bold and disruptive refreshed take on the iconic Relay concept – a modern store for a modern audience!
ielo design was tasked to modernize the Relay concept, with its iconic red façade to be more welcoming and disruptive. The design was built on a a strong overarching concept story to link the four stores in Hong Kong Airport. ielo design developed the concept story, layouts and 3D visualizations for the tender as well as all necessary drawings for the actual store production.