Lagardère Travel Retail I Relay New Book Store & Souvenir Concept I HKIA

A bold and disruptive refreshed take on the iconic

Relay concept – a modern store for a

modern audience!

IN-STORE

AUDIT

RETAIL CREATIVE 

CONCEPT

IN-STORE

COMMUNICATION

DESIGN

DEVELOPMENT

BRAND

EXPERIENCE

ielo design was tasked to modernize the Relay concept, with its iconic red façade to be more welcoming and disruptive. The design was built on a a strong overarching concept story to link the four stores in Hong Kong Airport. ielo design developed the concept story, layouts and 3D visualizations for the tender as well as all necessary drawings for the actual store production.

Lagardère Travel Retail I Relay New Book Store & Souvenir Concept I HKIA.

  • Facebook
  • LinkedIn
  • Instagram