Lagardère Travel Retail I Relay New Book Store & Souvenir Concept I HKIA.

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Lagardère Travel Retail I Relay New Book Store & Souvenir Concept I HKIA

A bold and disruptive refreshed take on the iconic Relay concept – a modern store for a modern audience!

BRAND

EXPERIENCE

DESIGN

DEVELOPMENT

RETAIL CREATIVE 

CONCEPT

IN-STORE

COMMUNICATION

IN-STORE

AUDIT

ielo design was tasked to modernize the Relay concept, with its iconic red façade to be more welcoming and disruptive. The design was built on a a strong overarching concept story to link the four stores in Hong Kong Airport. ielo design developed the concept story, layouts and 3D visualizations for the tender as well as all necessary drawings for the actual store production.