The Blind Cobbler (TBC) is a men’s boutique shoe shop which carries traditional British footwear names such as Grenson and Hudson as of-the-moment labels, such as Swear. The Blind Cobbler aims to offer the fashion hungry consumers the perfect landing spot for men’s shoe fashion whilst leading by example of how Singapore’s menswear retail has shifted to become the new fashion mecca and trendsetting capital in South East Asia. ielo design assisted TBC to design and produce this British, manly store concept.