Lagardère Travel Retail
The Fashion Place | Changi airport, Singapore
IN-STORE COMMUNICATION I STORE DESIGN I CREATIVE RETAIL CONCEPT I BRAND EXPERIENCE
A fashion haven for all travellers, at the heart of one of Changi Airport’s latest additions, Terminal 4.
Lagardère Travel Retail ASPAC operates more than 140 outlets, partnering with airports across Australia, China, Hong Kong, India, Malaysia, New Caledonia, New Zealand and Singapore.
ielo design assisted Lagardère TR in the tender process to adapt the globally established Fashion Place design concept to work in a new location in Changi Airport Terminal 4. Lagardère TR was awarded the tender and ielo design was tasked to develop all details for this new fashion store (~400sqm) and to provide design guidelines for all 5 shop in shops: Longchamp, Kenzo, Hugo Boss, Diesel and Shanghai Tang.