Light Wood Panel

The Whole Kitchen | Café Bakery Concept | East Coast, Singapore

A cosy café launch with delicious and abundant fresh goods – an exciting premiere for the brand.

CREATIVE CONCEPT

BRAND IDENTITY DEVELOPMENT

IN-STORE COMMUNICATION

FURNITURE SOURCING

IN-STORE IMMERSION & RECOMMENDATIONS

The Whole Kitchen was launched in 2015 by two Australian female entrepreneurs passionate by real food and its resulting benefits to health and vitality. ielo design was tasked to introduce the brand and bring it to life by creating the first physical location in the buzzing neighbourhood of Katong. Aiming to fully immerse a regular and new audience in The Whole Kitchen universe, ielo design created an efficient retail section displaying the well-loved dry goods.