Total & Elf I Advertising campaign | Global

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Total & Elf I Advertising campaign | Global

A catchy in-store campaign boosting Elf’s brand

awareness and customer loyalty.

COMMUNICATION

CAMPAIGN

BRAND IMMERSION

& CONSUMER

UNDERSTANDING

ADVERTISING

Part of Total group, ELF is a reliable lubricant manufacturer and a legendary brand worldwide. Total requested the assistance of ielo design to come up with a global in-store campaign for Elf lubricants, aiming at boosting the Brand awareness & visibility for both B2B and B2C markets as well as increasing loyalty. The new campaign reflects Elf’s core values: passion, expertise and premium products.