TotalEnergies | Coolant Marketing Toolkit| Global
Creative concept I Key Visual I Design development I Communication tools I Point-of-sale Merchandising
A creative and strikingly visual marketing toolkit, to drive awareness and adoption of TotalEnergies Coolants range in B2B and B2C.
TotalEnergies, with activities in more than 130 countries, is a leading energy company that produces and markets energy on a global scale.
ielo design was tasked by TotalEnergies to create a new creative toolkit to communicate around their range of Coolants – an essential product to ensure all vehicles’ performance and longevity. After creating a strong and memorable Key Visual, likening the vehicle’s engine to an essential, beating heart, the concept was rolled out in a series of communication tools. The final toolkit gathered over 15 assets (such as digital banners, brochures and leaflets, or in-store communication tools) to be used in B2B and B2C, to promote awareness and usage of TotalEnergies Coolants to workshop owners and with their consumers.