Blue Smoke

Total New Lub Communication Kit | Marketing tools | APAC

A new kit to boost awareness on Total and Elf new packaging. 

BRAND IMMERSION

B2B MARKETING TOOLS

OMNICHANNEL CAMPAIGN

Following a major refresh in product packaging, Total and ELF were aiming to develop a regional communication kit for their affiliates, to convey relevant information on the brands update. These marketing tools were designed for both Total and ELF’s passenger car motor oil (PCMO), motorcycle oil (MCO) and heavy duty engine oil (HDEO) segments. ielo design was tasked to develop a range of assets including a brochure, leaflets and digital posts helping both brands to boost awareness on their new product packaging.