LOGO & PACKAGING

DESIGN

Established and based in Singapore, Food Fresh is a wholesale manufacturer and business-to-business (B2B) supplier of ready-to-serve artisan cakes, pastry and bakery products, gelato and sorbet to an ever-growing network of food service clients in the HoReCa channel.

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To strengthen and develop their Patisserie in-house brand, ielo conceptualized and designed the Trélicious brand: brand naming and story, logo, visual identity system and packaging. Trélicious offers a wide array of creative and delicious desserts, and its unique and hybrid name is perfectly suited for a versatile, creative, yet approachable brand. The brand’s dynamism evokes the idea of celebration and happiness, brought by these indulgent treats.