ielo design was tasked by Essilor to imagine and design its first in the world “concept store” by defining its key values, its in-store identity & experience. Combining guidance, education, personalized and adapted navigation, the ‘Vision Studio’ is offering a unique way to purchase lenses in a very fashion driven environment. This global concept will be further roll-out into different formats to accommodate various store types & budgets. ielo has also assisted Essilor into adapting this global concept for a pilot store in W Optics Singapore. The in-store experience was rolled-out into 3 areas: a lens corner aiming at bringing awareness on lenses and coatings in a simple, playful and intuitive way, a playful kid’s area providing education on myopia and a virtual reality corner.