Lagardere Travel Retail
Asia Favourites store I Singapore Changi T2
Lagardere Travel Retail ASPAC operates more than 140 outlets, partnering with airports across Australia, China, Hong Kong, India, Malaysia, New Caledonia, New Zealand and Singapore. ielo design was tasked by Lagardere to come up with a new store concept, offering a one stop shopping experience that taps into the rising demand for Asian & local Packaged Food delights especially amongst Asian passengers. Developed with the understanding that food sits at the heart of Singapore’s culture, the concept aims to capture and entice locals and tourists alike with a marketplace feel that creates a local sense of place.
- In-store immersion & recommendations
- Store design
- In store communication
- Brand experience