Helen Accessories Store Design
Retail Store Concept I Singapore
With over 20 stores island-wide today, Helen is a well-recognised fashion accessories powerhouse that carries a wide range of accessories for women. Helen aims to offer the finest fashion and shopping experience to their customers. ielo design assisted Helen in rejuvenating its brand image by introducing a new modern and minimalistic store concept.
- In-store immersion & recommendations
- Shopper understanding
- Store design
- In store communication
- Brand experience