Lagardere Travel Retail
The Fashion Place I Changi Airport T4 Singapore
Lagardere Travel Retail ASPAC operates more than 140 outlets, partnering with airports across Australia, China, Hong Kong, India, Malaysia, New Caledonia, New Zealand and Singapore. ielo design assisted Lagardere TR in the tender process to adapt the globally established Fashion Place design concept to work in a new location in Changi airport terminal 4. Lagardere TR has been awarded the tender and ielo design was tasked to develop all details for this new fashion store (~400sqm) and to provide design guidelines for all 5 shop in shops: Longchamp, Kenzo, Hugo Boss, Diesel and Shanghai Tang.
- Store design
- In store communication
- Brand experience