Total Elf Lubricant
Global advertising campaign | Worldwide
Part of Total group, ELF is a reliable lubricant manufacturer and a legendary brand worldwide. Total requested the assistance of ielo design to come up with a global in-store campaign for Elf lubricants aiming at boosting the Brand awareness & visibility for both B2B and B2C markets as well as increasing loyalty. The new campaign must reflect Elf core values: passion, expertise and premium products.
- Brand immersion & consumer understanding
- Communication campaign
- Corporate communication tools